“Why St Boswells?” said the bank manager to the aspiring bookseller.

Why would anyone set up a bookshop in a village in the Scottish Borders in 2008 amid the perfect storm of amazon, ebooks and global recession?

Rosamund de la Hey, co-founder of The Mainstreet Trading Company, and former marketing director at Bloomsbury Publishing, will be discussing the evolution of her business from launch to surviving the pandemic.

Mainstreet has won various awards, most recently Britain’s Best Small Shop 2018.